about

I see as a designer, develop as an engineer, and grind as an entrepreneur.
My journey is fueled by product development mastery, human-centric wit, and entrepreneurial grind.
I also pen a service design column @ Core77 that's been up for many years now.
Currently, I'm designing a machine learning-powered ecosystem named Kinds; you can read more about it below.
I'm also driving the Design Sprint School, the award winner online bootcamp I created in 2015.

UX folio

venture.tech

Kinds

Kinds is a a machine learning-based App and ecosystem that encodes and 'servitizes' the human personality while giving users the ownership of the data. With an unique data collector and gamefied atmosphere it makes it easy for people to store and control access to their personality data.

#Vision
#UX Research
#UX Design
#Product Design
#Visual Design
#Branding
#Coding

venture.EDU

Design Sprint School

Award winning online program teaching Design Thinking, UX skills and Design Sprints. Combining theory and practice it teaches solid foundational skills. DSS is a one stop online school to learn the skills and tools needed to plan and execute design sprints, become certified and join the global community of Sprint Masters.

#Vision / Leadership
#Content Creation
#Product Design
#Branding
#Visual Design
#Growth hacking

venture.research

USE.Report Research

A global study that maps consumers journeys and turn them into KPIs for measuring and comparing service performance across industries. The USE.Report Global 2015 was based on the consumer journey and the consumer's perception of brand values, services and innovation capabilities. It depicts a balanced vision of how organizations delivery their services in six different countries across the globe.

#Vision / Leadership
#Research Design
#Research Development
#Researchers mentoring

venture.DESIGN

Hivelab.co

Hivelab provides product acceleration by employing product design processes and approaches within Design Sprint timeframes. As an example, over 35 products were accelerated for Cisco in Silicon Valley and across the globe. Clients include Softbank, Cisco, Magic, GE, Microsoft, Metlife and others.

#Vision / Leadership
#Service Design
#UX Design
#UX Research
#Accel. Methodology Creation
#Training
#Mentorship

venture.DESIGN

Livework

Director, VP of Design, co-founder.
Livework is the prime Service Design agency globally. Founded in London in 2001, it was the first agency to commercially introduce, and concept proof, Service Design as a viable consultancy practice. In 2009 I founded its first, non-european, branch and built the agency upfrom scratch.


#Vision / Leadership
#Business Strategy
#Sales & Growth
#Service Design
#UX Design
#UX Research
#Product/ Project Management
#Mentorship

venture.DESIGN

IDEO

I am proud to have worked along with friends from IDEO in the first version of the HCD ToolKit. Great collaboration with an amazing team to adapt it to Latin America NGO's. In 2009, IDEO designed and launched the HCD Toolkit, a first-of-its-kind book that laid out how and why human-centered design can impact the social sector. In short order, a community of designers, entrepreneurs, and social sector innovators embraced it, buying and downloading over 150,000 copies.

venture.DESIGN

StartupCisco

The early Stage Accelerator I've designed for CISCO. At StartupCisco projects are accelerated using Design Sprints. StartupCisco uses a custom version of the MVS, Minimum Valuable Service, the Design Sprint approach described in my book The Service Startup.

#Vision / Leadership
#Accel. Methodology Creation
#Visual Design
#Product/ Project Management
#Business Strategy
#Mentorship

venture.DESIGN

LR Group

During my two years in Africa I've designed service experiences for the public and private sectors in Angola. Projects ranged from complete restructuring and process design for ministries to direct to consumer products and service ecosystems in industries like agriculture, healthcare and telecom.

#Service Design
#UX Design
#Coding
#UX Research
#Product/ Project Management
#Mentorship

VENTURE.EDU

The School for Service Innovation (EISE)

The Service Innovation school I designed in 2011. The vision was to create a Bauhaus for Service Design. The curriculum moved beyond  Service Design to encompass arts and cognitive sciences. Eise kick started the Service Innovation ecosystem in Brazil. Today, over 70% of the people working with Service Design in Brazil is somewhat related to the school.

#Vision / Leadership
#Business Strategy
#Content Creation
#Delivery strategy
#Branding

venture.TECH

The Firewalk

The Firewalk is a one-week program combining Silicon Valley culture immersion with an idea-to-stage acceleration experience.
Teams are formed based on our proprietary machine-learning recommender system. Each team gets its own living space in the Valley and are assigned a fictitious startup loaded with real business scenarios.

#Branding
#Visual Design
#App Design
#Product Design
#Branding
#Coding

venture.Tech

INSPRD

INSPRD is an app that allows you to connect to specific content you choose from social media profiles you follow. With INSPRD you don't follow people, only the relevant content from them you care about.
INSPRD is your way to connect to people and follow only the things they do that really inspires you.

#Mentorship
#UX Design

venture.DESIGN

SprintMaster.co

SprintMaster.co is a community of Design Sprint Masters that have been fostering change across the globe one sprint at a time. The Sprint Masters' Community has presence in many different continents and it keeps growing. I believe the future of Service Design lies in treating it as a teachable super power not a academic discipline.  

#Vision / Leadership
#Community building/mngmt

venture.Tech

Me.Mo

Me.Mo is a listener, like a Man-In-The-Middle, that hacks through all the communication channels its allowed to and spontaneously compiles memory dumps out of peoples experiences and exchanges online. These memory dumps can then be consumed via user and SaaS interfaces.

#Mentorship

Testimonials:

Serial entrepreneur, UX/ Product/ Service designer, IOS Developer and Author.


"Tenny Pinheiro is one of those exceptional talents with exceptional coding skills combined with creative design. As a team player he was well liked and energetic too. (...)"
- Bob Whitehead, co-founder of Activision.

"At some point every adventure requires a great guide, and this journey into the heart of the new is led impeccably by Tenny Pinheiro. Slyly sidestepping the pitfalls of the Lean Startup approach, he skillfully navigates us through to a deeper understanding of the forces shaping the evolving service economy. By trusting the wisdom of the many to help design the next phase of business, his approach taps into an inexhaustible source of creativity and innovation. The Service Startup is a trusty roadmap that you will long keep by your side. As Tenny might suggest: learn it, use it, and remember it."

- Jamer Hunt. Dean of Transdisciplinary Design, The New School for Design (Parsons)

“In this book, Tenny offers some extremely valid and hard-hitting criticism regarding the ideals surrounding  the dictate of building a Minimum Viable Product. Agreed on many fronts but I found his reinvention of these principles when applied to the service industry to be extremely insightful.  The concept of a Minimum Valuable Service is unique, new and sets goals intended to deliver maximum value with measurable results. This is a must read for anyone in the global innovation economy.”
- Rick Rasmussen, GSV.


Manifesto: 

I wrote this in 2012. It is a manifesto for a Service Innovation School I created back then. I truly believe a shift from product to services, from transactions to relationships, is not only necessary, but it holds the key to the foundation of a more sustainable society.

Keynote at SDNC Japan 2016 (Service Design Network Conference) on why Service Design has to embrace Agile. More about it here.

"To work with Tenny is to ride the road of disruption. It does not matter if you are designing experiences, services or processes. You will be able to find a clear path to service innovation."

- Jolivan Lopes, Head of Innovation at Bradesco, The largest bank in the south hemisphere.