about

"Tenny Pinheiro is one of those exceptional talents with exceptional coding skills combined with creative design ..."
- Bob Whitehead, co-founder of Activision.

I see as a designer and hack as an engineer.

I'm the creator of the Design Sprint School, wrote six books on Service Design and pen a column @ Core77 that's been up for many years now. Currently I'm a UX Engineer AR/VR at Facebook Reality labs.

"The future of UX is presence."

UX folio

venture.tech

Kinds

Kinds is a a machine learning-based App and ecosystem that encodes and 'servitizes' the human personality while giving users the ownership of the data. With an unique data collector and game-like atmosphere it makes it easy for people to store and control access to their personality data.

#Vision
#UX Research
#UX Design
#Product Design
#Visual Design
#Swift
#MVVM + VIPER
#RX
#Firestore

venture.tech

Vinyl


Vinyl uses machine learning to run a deep roots and influences analysis based on an artist of choice. Choose an artist, hit spin and Vinyl will pop their last album and trace the roots and influences of the artist, suggesting albums by focusing on inheritage rather than "people are also listening to this".
Vinyl is a listen and learn experience in which users travel back in time with their artist of choice deep diving into their influences and roots.  As a Hip Hop lover I always felt there is not enough  to learn from when listening to songs on Apple Music or Spotify. This missing aspect is what Vinyl brings to the mix.

venture.tech

The Brief

The brief is a tool used by founders when pitching VCs.
This redesign project took three days beginning to end.
The idea was to preserve the original brand identity and convert the old website into a web App capable of hosting founders services.
This redesign is based on the idea of actively help founders in the process of building quality content to present to VCs, instead of being a collector/ organizer tool of this content.


venture.tech

Kinds (UX research)

My journey creating Kinds started by the end of 2017.
This UXfolio is aimed as a recap of my intellectual production. Everything you see here was planned and executed by me, with no design team, no third parties, no fancy offices. Only me, thousands of cups of coffee and the same "Hey Siri, play Jazz" voice command, every morning.  
The research runs deeper than I'm able to portray in the website and the prototypes are, of course, outdated, but you can get for sure a glimpse of my making journey.

venture.tech

Angeo.me

An App that allows people to chime in and "angel" you, by gifting some good stuff while you are commuting. The idea was to bridge local shops and commuting routes creating something that would expand the inflow of customers of the shops to people that are not using the same route but want to help. Family members from abroad, or from other states can pay you a cup of coffee for example. Win-win.

#Vision
#UX Research
#UX Design
#Product Design
#Visual Design  
#Swift
#MVVM
#RX
#Firestore

venture.tech

Corky

This is a minimalistic wine store app I designed and coded for a family business. It uses Apple pay for checkout and machine learning image recognition for scanning labels, like Vivino. It also has some serious custom designed views, singleton (stateless) architecture, core data and GCD queues.
This project was created in hackathon mode and took two weeks from concept to launch.

#UX Research
#UX Design
#Product Design
#Visual Design
#Swift

venture.tech

Jung

Jung is an Ai friend that helps you meet people and make friends at the social spaces you love and often go to. It is an experimental App, with a "RPG" like chat-dialog where users interface with the Ai. The board you see to the right represents the social space. This project evolved into Kinds.app.

#Vision
#UX Research
#UX Design
#Product Design
#Visual Design
#Swift
#MVVM
#RX
#Firestore/ GeoFire

venture.tech

Piper, the Weather Cat

What started as a joke between friends became a weather App. Piper the weather cat is a simple, one-screen, spritekit based App. In it a cat dresses for the weather and the weather elements can be spoted animated around the cat. What is cool about it is the weather casting system I've created based on singletons, parsing data from OpenWeather's Api and converting it into scenes full of particle effects.

#Vision
#UX Research
#UX Design
#Product Design
#Visual Design
#Branding
#Swift

venture.tech

Spheres

An App that allows local shops and entities to broadcast promotions and utility messages to people commuting through a region. The messages are only received if you are located inside the geofence.
A bakery can broadcast about a fresh out of the oven batch, coffee shops can offer coupons on slow hours, the police can broadcast a warning. The idea was to create something that can complement Yelp, being it realtime and connecting people and local services.

#Vision
#UX Research
#UX Design
#Product Design
#Visual Design
#Swift
#MVVM
#RX
#Firestore

venture.tech

Firecoins App

An App that supports the live-action immersive game Firewalk. It allows users to rack up and collect firecoins which are in turn released to them whenever they cross a gate or win a challenge. The game is aimed as an immersive Silicon Valley experience for visitors in the valley and simulates, for a week, the ups and downs of startup-life. .

#UX Research
#UX Design
#Product Design
#Visual Design
#Swift
#MVVM
#RX
#Firestore

venture.Tech

Me.Mo App

Me.Mo is a listener, like a Man-In-The-Middle, that hacks through all the communication channels its allowed to and spontaneously compiles memory dumps out of peoples experiences and exchanges online. These contextual memory dumps can then be consumed via user and SaaS interfaces.

venture.Tech

INSPRD

INSPRD is an app that allows you to connect to specific content you choose from social media profiles you follow. With INSPRD you don't follow people, only the relevant content from them you care about.
INSPRD is your way to connect to people and follow only the things they do that really inspires you.

PRODUCT.EDU

Design Sprint School

Created the award winning online bootcamp that teaches Design Thinking, UX skills and Design Sprints to product managers, entrepreneurs and designers worldwide. Combining theory and practice, it teaches solid and immediately applicable skills. DSS is a subscription-based school that has been growing at a record pace month to month.

Product.DESIGN

StartupCisco

Designed and implemented the early-stage product management and acceleration methodology (vision, strategy, research, roadmap and metrics) for Cisco in Silicon Valley, with global rollout (Startup CISCO).
Led and mentored a team of product managers, engineers and designers on numerous product development accelerations and Design Sprints.

SERVICE.DESIGN

Livework

Partner director, co-founder.
Livework is the prime Service Design agency globally. It serves over 300 clients in every industry. Founded in London in 2001, it was the first agency to introduce Service Design as a practice. In 2009 I joined as a partner and co-founder, managing the design team for Latin America and region.

research.DESIGN

USE.Report Research

A global study I've created that maps consumers journeys and turn them into KPIs for measuring service performance across industries. The USE.Report Global 2015 was based on the consumer journey and the consumer's perception of brand values, services and innovation capabilities. It depicts a balanced vision of how organizations delivery their services in six different countries across the globe.

PRODUCT.DESIGN

LR Group

During my two years in Africa I've designed service experiences for the public and private sectors in Angola. Projects ranged from complete restructuring and process design for ministries to direct to consumer products and service ecosystems in industries like agriculture, healthcare and telecom.


EDU.DESIGN

IDEO

I am proud to have worked along with my colleagues from IDEO on the Latin America version of the HCD ToolKit. Great collaboration with an amazing team. In 2009, IDEO designed and launched the HCD Toolkit, a first-of-its-kind book that laid out how and why human-centered design can impact the social sector. In short order, a community of designers, entrepreneurs, and social sector innovators embraced it, buying and downloading over 150,000 copies.

PRODUCT.DESIGN

Hivelab.co


Hivelab provides product acceleration by employing product design processes and approaches within Design Sprint timeframes. As an example, over 35 products were accelerated for Cisco in Silicon Valley and across the globe. Clients include Softbank, Cisco, Magic, GE, Microsoft, Metlife and others.

EDU.DESIGN

The School for Service Innovation (EISE)

The Service Innovation school I designed in 2011. The vision was to create a Bauhaus for Service Design. The curriculum moved beyond  Service Design to encompass arts and cognitive sciences. Eise kick started the Service Innovation ecosystem in Brazil. Today, over 70% of the people working with Service Design in Brazil are somewhat related to the school.

venture.DESIGN

SprintMaster.co

SprintMaster.co is a community of Design Sprint Masters that have been fostering change across the globe one sprint at a time. The Sprint Masters' Community has presence in many different continents and it keeps growing. I believe the future of Service Design lies in treating it as a teachable super power not a academic discipline.  

Testimonials:

Serial entrepreneur, UX/ Product/ Service designer, IOS Developer and Author.


"Tenny Pinheiro is one of those exceptional talents with exceptional coding skills combined with creative design. As a team player he was well liked and energetic too. (...)"
- Bob Whitehead, co-founder of Activision.

"Tenny is a very energetic person and it translates into him producing far more than what is expected. Tenny also has a design and UX background which I believe makes him an even better iOS developer. For example, he has the invaluable ability to pre-process otherwise lengthy business processes. For example, he has the capacity to choose designs that optimize design quality and development duration. He is also passionate enough about design that he has at times opted to design UI elements from scratch instead of using frameworks like UIKit. It takes a deep understanding and great creativity in order to do this."
- S. Blades, Paypal.

"At some point every adventure requires a great guide, and this journey into the heart of the new is led impeccably by Tenny Pinheiro. Slyly sidestepping the pitfalls of the Lean Startup approach, he skillfully navigates us through to a deeper understanding of the forces shaping the evolving service economy. By trusting the wisdom of the many to help design the next phase of business, his approach taps into an inexhaustible source of creativity and innovation. The Service Startup is a trusty roadmap that you will long keep by your side. As Tenny might suggest: learn it, use it, and remember it."

- Jamer Hunt. Dean of Transdisciplinary Design, The New School for Design (Parsons)

“In this book, Tenny offers some extremely valid and hard-hitting criticism regarding the ideals surrounding  the dictate of building a Minimum Viable Product. Agreed on many fronts but I found his reinvention of these principles when applied to the service industry to be extremely insightful.  The concept of a Minimum Valuable Service is unique, new and sets goals intended to deliver maximum value with measurable results. This is a must read for anyone in the global innovation economy.”
- Rick Rasmussen, GSV.


Manifesto: 

I wrote this in 2012. It is a manifesto for a Service Innovation School I created back then. I truly believe a shift from product to services, from transactions to relationships, is not only necessary, but it holds the key to the foundation of a more sustainable society.

* It was just the craziest thing to have my book on Service-Design Sprints published also in Japan, two years before Google released SPRINT and by the same publisher of Harry Potter and The GodFather.

Keynote at SDNC Japan 2016 (Service Design Network Conference) on why Service Design has to embrace Agile. More about it here.

"To work with Tenny is to ride the road of disruption. It does not matter if you are designing experiences, services or processes. You will be able to find a clear path to service innovation."

- Jolivan Lopes, Head of Innovation at Bradesco, The largest bank in the south hemisphere.