I helped pioneer Design Sprints and Service Design globally.

Meta Reality Labs

Part of the Meta AI Glasses team. Coding and crafting high-fidelity prototypes, and improving the Design System to push the boundaries on rich, intuitive user interfaces.

#UX Engineer #UX Designer #iOS Engineering

Livework

In 2009 I joined as a partner director, heading the Design team in Brazil from research to implementation, with a focus on enterprise transformation and product development. Over a hundred projects, including full digital transformation of fortune 500 and enterprise clients.

#Director #Head of Design

NYX A.I. (Web3)

A presence protocol built on a proprietary AI and hard science. Soul NFTs (E.I.) can have vast utility; we started by experimenting with introductions based on who people are, not how they look.

#Product design #Head of Design

LR Group

Lived and worked in Angola for two years, spearheading design and software engineering for the LR Group. Led a team of designers and engineers on service experiences for the public and private sectors, including as Head of Design (portal experiences) for the telecom Movicel, launching twelve online services to the general public for the first time.

#Head of Design

First Steps: Sprint with AI

A self-paced, not-for-profit bootcamp that helps designers keep their jobs in the agentic revolution and find their voices inside AI-first organizations.

Practical AI acceleration without the token bloat, the slop or the blind automation. Our “triple A” approach: actionable same-day AI-powered sprints, analog human-in-the-loop decisions, and accessible AI workflows on the LLMs you already use.

IDEO (HCD)

Proud to have collaborated on the HCD Toolkit with my colleagues at IDEO, regarded as the spark of the Design Thinking revolution in the late 2000s.

Launched in 2009, the toolkit was a first-of-its-kind guide to how and why human-centered design can impact the social sector. Designers, entrepreneurs and social innovators downloaded over 150,000 copies.

CSD Matrix (NN/g)

NN/g, the institute that coined the term User Experience, featured a research method I created in its recommended frameworks collection and made it part of its research methodologies certificate.

Like “form follows function”, design tools should fit the task at hand. No silver bullets. The CSD Matrix is one I keep finding useful across projects and realities.

The School for Service Innovation (EISE)

The vision was a Bauhaus for Service Design, with a curriculum that moved beyond it into the arts and cognitive sciences, and the first program to teach Design Thinking in Agile sprints. EISE kick-started Brazil's Service Innovation ecosystem; today over 70% of the people working in Service Design there are connected to the school.

SprintMaster.co

A community of Design Sprint Masters fostering change across the globe, one sprint at a time, with a presence on several continents and still growing.

I believe the future of Service Design lies in treating it as a teachable superpower, not an academic discipline.

Vinyl

Designed from idea to prototype during a hackathon in San Francisco. Machine learning runs a deep roots-and-influences analysis on an album of your choice: hit spin and Vinyl traces what shaped the artist while recording it, suggesting albums by inheritance rather than “people are also listening to this”.

#UX Design #UX Research

Corky

A minimalistic wine store app I designed and coded for a local San Francisco wine store. Apple Pay checkout, machine-learning label recognition like Vivino, custom-designed views, a stateless singleton architecture, Core Data and GCD queues. Two weeks from concept to launch.

#UX Research #UX Design #Software engineering

Jung: A Social Game

An AI friend that helps you meet people and make friends at the social spaces you love. An experimental app with an RPG-like chat dialog where users interface with the AI; the board represents the social space. This project evolved into Kinds.

#Vision #UX Research #UX Design #Visual Design #iOS Engineering

Spheres

Local shops and entities broadcast promotions and utility messages to people commuting through a geofence. A bakery announces a fresh batch, a coffee shop offers slow-hour coupons, the police broadcast a warning. A real-time complement to Yelp, connecting people and local services.

#Vision #UX Research #UX Design #iOS Engineering

Me.Mo App

A listener, like a man-in-the-middle, that taps the communication channels it's allowed to and spontaneously compiles memory dumps from people's experiences and exchanges online, consumable through user and SaaS interfaces.