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Keep the Poetry.

Where I write about how designers stay essential, human and indispensable in an AI-accelerated world.

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Latest

Model over-confidence perception is a Design problem.

The linguistic style of LLMs is parked in overconfident persuasion.

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Silicon Zombies live show

Live at the SV gem: Silicon Zombies Live Show & Podcast

I was a guest at the top Silicon Valley venture capital podcast.

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Design before wireframes

Saying that you don't need wireframes anymore "because, dude, we have Claude Design" is the reason why you are getting replaced.

You can't kill the artefacts that enable micro-nudges and key flow decisions.

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Startup funding chart

We've just had the biggest Q1 ever recorded in startup funding history. Think about it.

Q1 2026 broke all records with $300B poured into AI startups globally.

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Forced-friction exploration screens

Creating forced-friction will get you better results with Stitch, Claude Design.

Break down your zero-to-one explorations into smaller steps.

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UI canon illustration

Mistaking comfort for conformity. What if the UI canon was inherited noise all along?

Maybe modal dialogs are wrong. Maybe forms are wrong. Maybe tabs, breadcrumbs, side nav and settings pages are too.

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AI code and design landscape

The AI code + design space is not a monolith.

As plans of attack shape up, paths are emerging. A horizon lookout.

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No wedge, no flywheel

No wedge, no flywheel. Designers are your best wedge finders.

We're leaving an era where product meant picking which feature to build next.

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The craft will explode

They say AI killed designers. I say: we are about to see the craft explode.

My thesis, and 4 things to (really) monitor if you are a designer.

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Will type for art illustration

Will type for art.

“Claude Design just killed designers,” said the people who've never had to move something 8px to the left.

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Designers are builders

Designers are builders

Ain't no one a “curator” here. Fluid UIs are exhibit A.

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Keep the poetry

Teams are underestimating product poetry. Users will not.

AI is forcing teams to optimize designers for speed. The winners will be the ones who keep the poetry.

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The design process is dead?

"The Design Process is Dead". (Jenny Wen, Design Lead Claude). But, is it though?

To say “converge and diverge” is dead is to say lateral thinking is dead. Let's talk about Mehrabian's 7-38-55 rule.

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Service Design matters more than ever

The AI-kills-designers narrative is dead. Service Design matters, more than ever (but, with a catch).

Craft-centric is coming back, and why Service Design matters more than ever.

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AI produced garbage is also waste

AI produced garbage, is (also) waste. Power is increasing exponentially. Control is lagging. Why this is great for designers?

Power is increasing exponentially. Control is lagging. Why this is great for designers.

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