"The Design Process is Dead". (Jenny Wen, Design Lead Claude). But, is it though?

"The Design Process is Dead". (Jenny Wen, Design Lead Claude).  But, is it though?

To say "converge and diverge" is dead, is to literally say lateral thinking is dead. Ok, let's talk about Mehrabian’s 7-38-55 rule, then.

The premise behind the thinking here is: "Now it's faster, so the Design Process is dead, we don't have time to create a bunch of mock-ups (...)"

1) What time has to do with lateral thinking?
2) Cause of... ? A chat UI?

This is the death of the mirage. I've been talking about this for years.

Design was never the tooling. But people believe so much it is, now they are disrupting the tooling, so they are "killing" design on their keynotes.

Maybe we need to calm down a little here? (*sips coffee)

Jezzz. Ok, to my point.

The day humanity stops diverging and converging is the day creativity dies. That's an absurd take on the nature of being human.

Now, let's talk design.

The Albert Mehrabian's 7%-38%-55% rule states that in communication about feelings and attitudes, 7% of meaning is conveyed through spoken words, 38% through tone of voice, and 55% through facial expressions.

Chat UIs rely on words (written/spoken).

So, let me get this straight, LLMs are getting 7% of the briefing, but the design process, which, for years, has done exactly the evidencing for the other 93%, is dead?

Replaced by what?

The problem when you are sitting at the top of a rocket in full throttle is that looking around becomes harder as you accelerate.

Design in German, Bauhaus' mother language, is Gestatltung. So... looking around is kind of part of the trade.

Let me know how do you feel about it.

link to the talk: https://youtu.be/eh8bcBIAAFo?si=6E2ldDjW-d2tAjjW